Skip to content
Book a Call

Free tool

Missed-call revenue calculator

Your numbers, our assumptions in plain view, and four setups compared. Nothing is stored unless you ask us to email the report.

Your numbers stay in your browser until you ask for the report. We follow Canada's anti-spam and privacy laws, never sell your information or share it outside Nova beyond the database and email delivery providers that store and send it for us, and you can unsubscribe at any time.

Your numbers

All eight are needed. Commas are fine; amounts are per year unless the label says otherwise.

Last full year, or your best estimate, in the currency you report in. Used to show the result as a share of revenue and to estimate how many jobs you win a month.

Before owner's pay if that's how you think about it. Be consistent.

What a typical sale or job brings in.

What you keep from that job after materials, labour and commission.

Calls nobody could pick up: rang out, hit voicemail, or the caller hung up. Your phone bill or call log shows this. If you don't know, use a typical week × 4.

People who asked for a quote or a call back and went elsewhere because the reply came too late.

Out of 10 real enquiries, how many become paying jobs? 3 out of 10 = 30%.

Everyone who quotes or closes, including you.

Our assumptions: change them to match your business

Each one starts at a neutral setting. None is an industry statistic; every other number on this page is yours or a result of the formulas below.

%

Missed calls also include existing customers, suppliers and spam. Set this from your own experience. Default 50%, range 0–100%.

%

An assumption, not a measured figure. Lower it if your customers rarely wait. Default 50%, range 0–100%.

%

Faster routing gets the reply out sooner but doesn't guarantee the job. Set this from your own experience. Default 50%, range 0–100%.

pts

Illustrative only. If you've coached a team before, use what you saw. Default 2 points (e.g. 30% → 32%), range 0–20 points.

What you could keep, four setups compared

The four setups overlap: a call won back in the first is the same call in the second. Compare them side by side; don't add them together.

Fill in your numbers above to see the results (0 of 8 entered).

Setup 1

The owner who answers every call

An owner-operator or a 1–3 person shop where the owner is the phone, often out on a job.

Revenue you could keep
—
a year, approximately
Profit you could keep
—
a year, approximately
Share of annual revenue
—
Share of annual profit
—
Extra jobs a month
—

What makes it possible: A cloud phone system off a single seat gives you a proper call queue: callers hear a message and wait instead of ringing out, the business line rings on your mobile, and the callbacks and voicemail handling your provider supports catch the rest.

Setup 2

A small sales team selling big-ticket jobs

2–10 salespeople with a high average job value: installs, roofing, dealership sales.

Revenue you could keep
—
a year, approximately
Profit you could keep
—
a year, approximately
Share of annual revenue
—
Share of annual profit
—
Extra jobs a month
—
Revenue per salesperson
—

What makes it possible: Ring groups and routing send each enquiry to whoever is free, a queue holds callers when everyone is busy, and the callbacks and voicemail handling your provider supports pick up the ones who hang up.

Setup 3

A high-volume call centre or sales floor

10 or more people taking calls: service desks, service lanes, inbound sales floors.

Revenue you could keep
—
a year, approximately
Profit you could keep
—
a year, approximately
Share of annual revenue
—
Share of annual profit
—
Extra jobs a month
—
Revenue per salesperson
—

What makes it possible: A digital call centre: several call queues, ring groups and routing rules so calls spread across the floor instead of stacking up, with callbacks handled the way your provider supports. The arithmetic is the same. What changes is the setup that makes it possible.

Setup 4

The owner who wants to hear the sales calls

The owner or manager of any sales team who wants to coach and to see who isn't pulling their weight.

Revenue you could keep
—
a year, approximately
Profit you could keep
—
a year, approximately
Share of annual revenue
—
Share of annual profit
—
Extra jobs a month
—
Revenue per salesperson
—

What makes it possible: Call recording on every line, so you can listen back, coach on real calls and compare how each person handles an enquiry.

See it over time

Two pictures of the same business. Drag a slider or change a number and watch the lines move.

Show
months
View
Setup in the second chart

Your business today

  • What you bank
  • If every genuine enquiry were answered

Fill in your numbers above to see your timeline (0 of 8 entered).

With better systems

  • What you bank
  • If every genuine enquiry were answered
  • With setup 2

Fill in your numbers above to see your timeline (0 of 8 entered).

Talk to us about your missed calls →

These are estimates from your numbers and our stated assumptions, not a promise. They assume recovered customers buy at your usual win rate and job value, and they don't count the cost of the phone system or the time spent on callbacks. The scenarios overlap, so don't add them together. The timeline assumes your growth plan comes true and your job value stays the same; it is a picture of your own assumptions, not a forecast. If you'd like the numbers checked against your actual call logs, we can do that in a short consultation.

Method

How we calculate this

We take the missed calls you entered, keep only the share you say are genuine enquiries, and then the share a call queue and callbacks would win back. To that we add the consultations you lose to slow replies, times the share faster routing would keep. Those enquiries become jobs at your own win rate and job value. For call coaching, we work out how many opportunities you see a month from your revenue and job value, then apply the win-rate lift you set. Every assumption is on the page and you can change it. We don't use industry averages.

  • Enquiries won back a month = missed calls × share that are genuine enquiries × share a queue and callbacks win back. For setups 2 and 3, add consultations lost to late replies × share faster routing keeps.
  • Extra jobs a month = enquiries won back × your win rate.
  • Revenue kept a year = extra jobs × your average job revenue × 12. Profit kept uses your average job profit the same way.
  • Call coaching (setup 4): jobs won a month today = annual revenue ÷ job revenue ÷ 12; opportunities a month = that ÷ your win rate; extra jobs = opportunities × the win-rate lift, capped so your win rate never passes 100%.
  • Share of revenue = revenue kept ÷ annual revenue. Per salesperson = revenue kept ÷ number of salespeople.

Next step

How to stop missing calls

  1. Find out when calls go unanswered

    Pull a month of call logs and sort missed calls by hour and day. Most businesses find a few predictable gaps: lunch, the end of the day, busy job sites.

  2. Give every call somewhere to go

    Ring a second person or a small group before voicemail, and use a short queue with a callback option instead of a dead end.

  3. Call or text back fast

    A quick callback, or a text where the caller has agreed to it, keeps the enquiry warm while you are busy.

  4. Cover after hours

    An answering service or an AI receptionist can take details, answer routine questions and book appointments when nobody is free.

  5. Review it every week

    Track missed calls, callbacks and booked jobs side by side, so you can see the gap close.

Want these numbers in your inbox with the assumptions spelled out?

Email me the report